Alan Margerison

Head of Web, Design and Digital Marketing

Personal Statement:

I am a responsible, enthusiastic and hardworking leader who takes pride in mentoring design teams as well as improving the overall quality of work. I have over 15 years of experience within digital marketing, and a degree in Multimedia Technology and Design.

Design, UX and branding are real passions of mine, with a bias towards clean and clear, pixel perfect design. I continually seek to further my knowledge of the evolving landscape of digital marketing. I am a strategic thinker with a problem-solving mind-set, who focuses on increasing design teams performance, leading to improved results.

Bespoke Travel App (Mockup Only)

Travel provider needed a UX design from scratch for their flights booking system, which is used by some of the biggest companies in the world for booking flights.

Skillset:

Direction of UX, design, development and digital marketing teams

Lead design and UX projects
Project management
Leadership and troubleshooting
Raise design quality standards
Budget ownership
Teams deadlines and priorities
Articulate strategies and results

Website Design & Development:
Leading web & UX design/development projects, hand coded responsive HTML & CSS3, CMS, bootstrap, W3C web standards and SEO strategy & management.

Visual Design:
Leading and creating compelling, creative, and pixel perfect visual experiences.
Adobe XD, Figma, Photoshop, illustrator, InDesign and InVision

Digital Marketing:
Develop and execute multiple channel digital marketing strategies

SEO/SEM:
Increasing conversion rates, monitoring & reporting keywords and technical SEO improvements.

Data Analytics and Insight:
Interpretation of website and marketing data, enabling me to produce and present information to stakeholders in a clear and concise manner.

Current Employment:

Crimsontide: Nov 2021 – Present
Head of Digital Marketing
Crimsontide are a large SaaS company. mpro5 and BeePro are smart digital SaaS platforms

Direct, design and project manage the build of two brand new websites (mpro5.com has just been nominated for an award)
UX and design of smart digital SaaS platform
Prototyping UX, movement and functionality of concepts with Adobe XD, Figma and InVision
Managing external design, SEO, PPC and web development contractors
Develop and execute the digital marketing strategy for SaaS products
Work with the sales teams to review and action customer feedback and develop retention strategies
Lead digital marketing team, focusing on improving their career progression and quality of work
Lead presentations to articulate strategies to directors and other heads of department
Managing the department’s priorities, deadlines and budgets across all projects and collateral
Lead all aspects of design & brand
Website design and coding (HTML, CSS) + Managing our websites via CRM & CMS systems
SEO strategy, improvement and reporting
Design, manage and track performance of email marketing campaigns (via HubSpot)
Monitoring and improving websites with Lucky Orange, SEMRush, Hotjar and Google analytics
Staff recruitment and appointing external resources
Overseeing and orchestrating staff development and departmental progression

mpro5 - Smart digital platform

Direct, design and project manage the build of the mpro5 website. Nominated for a HubSpot Award

mpro5.com

Direct, design and project manage the build of the mpro5 website. Nominated for a HubSpot Award

Past Employment:

Alexandra Security: May 2021 – Nov 2021
Head of Web, Design & Digital for a large fencing and security company

UX, design and build management of our in-house apps and websites
Lead design and marketing teams, focusing on their career progression and quality of work
Lead all aspects of design & brand
Prototyping, wireframes, user flows, and other design deliverables projects
Developing and implementing digital strategies with a focus on return on investment
Website design and coding (HTML, CSS) + Managing our websites via CRM & CMS systems (Shopify, Wordpress, NetSuite and Hubspot)
Help sales team to review and action customer feedback and develop retention strategies
Lead presentations to articulate these strategies to other heads of departments
Identifying problematic areas and devising solutions to rectify them
Improve customer awareness and company perception
A clear focus on increasing revenue and streamlining processes
Managing the department’s priorities, deadlines and budgets across all projects and collateral both online and offline
SEO strategy, improvement and reporting
Design, manage and track performance of email marketing campaigns (via Mailchimp & HubSpot)
Managing PPC and PHP projects with external contractors
Monitoring website stats and tracking (Lucky Orange, SEMRush, Hotjar & Google analytics)
Overseeing all aspects of design which the company requires, from brochures to websites
Staff recruitment and appointing external resources

Past Employment:

CT Travel Group: July 2017 – Present
Head of Web, Digital and Design
CT are a large travel company with 7 brands, from corporate travel to high end leisure travel.

Developing and implementing digital strategies and lead presentations to articulate ideas to the board of directors and key stakeholders
Strategy objectives include: UX, conversion rates, website engagement, improved design, development, content and SEO
Identifying problematic areas and devising solutions to rectify them
A clear focus on increasing revenue and streamlining processes
Project management and troubleshooting
Managing the department’s priorities, deadlines and budgets across all projects and collateral both online and offline
Brand management and control across the whole group
Managing code pipelines for all staging and live sites via GIT, FTP and AWS Pipeline
Endeavour to meet deadlines without compromising quality
UX Design and build management for all of our in-house travel apps
Digital marketing – Advertising, SEO, producing videos
Managing third party PPC, SEO and PHP strategies with external contractors
Monitoring website stats and tracking – Lucky Orange, SEMRush, Hotjar, Google analytics
Staff recruitment and appointing external resources
Overseeing and orchestrating staff development and departmental progression

I pitched an idea to the Directors to branch out into esports travel management, which has taken off well and is now a fully-fledged department.

CT Business Travel

Complete rebuild and design using bootstrap and moving onto a new CMS system.

Pettitts Travel

Large tailor made travel company, I am responsible for all of the websites design, development and SEO strategy

Past Employment:

Smart Domain Group: July 2013 – July 2017
Lead Website Designer/Developer for a large digital media agency in Kent

Lead the team in planning, design and producing hand-coded and CMS responsive websites for a wide variety of customers. Using HTML, CSS3, Bootstrap, JavaScript and CMS
Created client branding solutions for all of their marketing collateral
Leading projects from concept to completion, producing design concepts, building the website while taking into consideration the website’s responsiveness and clients SEO needs
Planning, designing, building, sending and managing email marketing for high profile companies like WWE wrestling. Using HTML, CSS, MailChimp and SmartSend
Maintaining a vast amount of customer websites using a variety of technologies both old and new, adapting the strategies accordingly
SEO, stat tracking and responsive website scaling for all of our customer’s websites
Creating and implementing marketing strategies for our customers and Smart Domain Group

Past Employment:

Puretone Ltd: Jan 2011 – July 2013
Lead Website Designer for the UK’s leading hearing systems manufacturer.

Plan, design and produce new hand coded websites from scratch to sell and advertise Puretone products. Using HTML, CSS, CSS2, JavaScript, Flash & CMS
Also solely responsible for the maintaining and updating Puretone’s existing ten websites
Plan, design and implementation of the Puretone Intranet, this holds every file/document which Puretone own, including service manuals, datasheets, flyers and many more, in easy to use dynamic pages. (over 15,000 files)
Plan, design and implementation of an internal intranet packaging guide, used so employees can look up a product, then see which other items/accessories need to be sent with the fore mentioned product. (3,000 pages)
Undertake SEO rankings (many ranked #1 results), stat tracking and automatic mobile website scaling on a daily basis
Acquired excellent project planning, troubleshooting, leadership, management and researching skills
Methodical cross browser (IE, Firefox, Chrome, Safari and Opera) and W3C web standards testing
Maintaining online shop, sales and user's accounts
E-shot designing and sending
Preform graphic design for all Puretone marketing collateral
Setting up and maintaining of domains/hosting
Setting up and maintaining all of Puretone’s social networking sites
Help and advise both skilled and non-skilled customers
Programs used daily: Photoshop, Dreamweaver, Quark, Flash, Excel, CMS, illustrator, FTP programs and Fireworks

splatdecorating.com

Designed and built the whole site to customers specifications.

kentdecoratingservices.co.uk

Kent Decorating offers a complete painting & decorating service

Training and Education:

University of Kent, Canterbury: Sept 2007- July 2010
Achieved a 2:1 BSc Hons, Degree in Multimedia Technology and Design

E-Commerce Technology 1st Double Module
Digital Portfolio 1st Double Module
3D Computer Animation Pipeline 1st
Virtual Worlds and 3D Modelling 1st
Interaction Design 1st
Programming 1st
Multimedia Communications 2:2
Visual Effects and Compositing 1st
Digital Film Making 2:2 Double Module
Audio & Video Technology 2:2
Multimedia Final year project 2:1 Quadruple Module

As well as providing me with a professional knowledge within all areas of multimedia (listed above), my degree work has also taught me effective time management, prioritisation, organisational and analytical skills. During my degree I frequently learnt new skills and how to use a variety of software packages. I am now capable of learning any new piece of software in a very short amount of time.
While at University a group of three made a documentary, which I directed, filmed and edited. For my individual final year project I undertook a 3D animation, it encompassed all areas needed to make a successful film, from fully planning the project, 3D modelling to editing and character design.

Mid Kent College, Horsted: Sept 2002 - July 2004

Achieved Merit/Pass/Pass in Electronic Engineering, BTEC National Diploma

Howard School - Rainham Campus: 2001-2002 - Achieved Merit in GNVQ ICT